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![CoverPhoto-19.png](https://static.wixstatic.com/media/58841d_ea429e9b21ce4e67a4e7ddd0305482d3~mv2.png/v1/fill/w_1038,h_679,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/CoverPhoto-19.png)
Year
Feb 2022
Skills
Branding
Systems Design
Signage
Textile Design
Roy & Silo's
Roy and Silo's is Butler Hospitality's premiere American cafe concept. As the design lead on this project, I built out the brand guide + all collateral. As an homage to the Butler penguin, this concept is named for Roy and Silo, two male penguins in NY's central park zoo who raised a chick together.
We wanted the brand to be modern, bold, neutral, and approachable.
![QuarterFront.png](https://static.wixstatic.com/media/58841d_5f590648bd0040b091d952ff095677d1~mv2.png/v1/fill/w_81,h_112,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/QuarterFront.png)
![QuarterBack.png](https://static.wixstatic.com/media/58841d_bd223b06287a452988424a7bcd8a778a~mv2.png/v1/fill/w_81,h_112,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/QuarterBack.png)
Quarter Card Front & Back
![Parchment.png](https://static.wixstatic.com/media/58841d_3d105adc89f24baa8dcd8270e837134a~mv2.png/v1/fill/w_68,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Parchment.png)
![Bag.png](https://static.wixstatic.com/media/58841d_e812eecbca734320aa68e34e25f34bc6~mv2.png/v1/fill/w_55,h_81,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Bag.png)
Tote Bag
![PunchCardFront.png](https://static.wixstatic.com/media/58841d_ea8383e6e9794587a2ca301eb48b27de~mv2.png/v1/fill/w_49,h_73,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/PunchCardFront.png)
![PunchCardBack.png](https://static.wixstatic.com/media/58841d_daa027ee0f1b4eb8860cba81d042091d~mv2.png/v1/fill/w_49,h_73,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/PunchCardBack.png)
Parchment Paper
Punch Card Front & Back
![InstaStory.gif](https://static.wixstatic.com/media/58841d_7750301457b249739cf14448aa0d3e81~mv2.gif)
![InstaCarosel.png](https://static.wixstatic.com/media/58841d_4e858d02e312470ebf94dc1881f88d3d~mv2.png/v1/fill/w_65,h_141,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/InstaCarosel.png)
![PastryBag.png](https://static.wixstatic.com/media/58841d_e142fa72e8854ecd8c3e357271267a40~mv2.png/v1/fill/w_86,h_96,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/PastryBag.png)
![ChairTransparent.png](https://static.wixstatic.com/media/58841d_81382fc8f8fb488abb579db8d1b46c08~mv2.png/v1/fill/w_47,h_47,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ChairTransparent.png)
![lobbysign.png](https://static.wixstatic.com/media/58841d_2b7c7e73fce2402e9991827db8beb4b0~mv2.png/v1/fill/w_101,h_299,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/lobbysign.png)
![Business Card.png](https://static.wixstatic.com/media/58841d_cb23a410c1e04c0697b5f3aef8914233~mv2.png/v1/fill/w_71,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Business%20Card.png)
Pastry Bag
Instagram Content
Business Card Front & Back
Lobby Sign
Sample Textile
![Roy_SIlos_CoffeeCup_Mockup3.png](https://static.wixstatic.com/media/58841d_6f2c4eeb2927413287bccefd3ec7bc71~mv2.png/v1/fill/w_117,h_150,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Roy_SIlos_CoffeeCup_Mockup3.png)
Coffee Cups
![OutdoorSign.png](https://static.wixstatic.com/media/58841d_7740105f50fd46beae1e0148c5e8fb16~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/OutdoorSign.png)
Front Sign
![SidewalkSign.png](https://static.wixstatic.com/media/58841d_5b1b82a19d27460ebb3462f780131e37~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/SidewalkSign.png)
Sidewalk Sign
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